Never assume everything is hunky-dory with a trusted long-term outside supplier. Not being knowledgeable enough to ask pertinent questions of your supplier may lead your business off a cliff.
None of us can possibly know all that we don’t know, which is why we rely on our suppliers and other experts that we hire to advise us, counsel us, and guide us. I recently had an experience that has profoundly impacted our business, and this newsletter is dedicated to the topic.
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